The 10 Best Brand Channels on YouTube

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest performing channels in March.

“As brands continue to blur the line between advertiser and creator, we want to recognize those brands that regularly publish content—paid or otherwise—to build an engaged fan base,” Google said in a blog post this week.

YouTube looked at which channels had the most watch time, repeat viewers, likes and shares, among other factors to gauge which brands had the most active fan bases.

The No. 2 brand, Six Pack Shortcuts, represents a triumph of sorts for YouTube fitness guru Mike Chang, who once said he almost had his account suspended forever. His extreme abs tips may have resulted in the block on his account, which was eventually reversed. Google has not commented, but Six Pack Shortcuts was reinstated and is clearly now a shining example in digital content marketing.

Here’s who tops the YouTube Brand Channel Leaderboard:

1. GoPro

2. Six Pack Shortcuts

3. PlayStation

4. Warner Bros. Pictures

5. League of Legends

6. Sony Pictures

7. Call of Duty

8. Nintendo

9. Ubisoft

10. Rainbow Loom

Google also tracks each month's most-watched ads in partnership with Adweek on the YouTube Ad Leaderboard.

Source: http://www.adweek.com/videowatch/10-best-brand-channels-youtube-156690

Content Mixology: Engaging Audiences With Custom Content by Irfan Ahmad

Like mixing a drink, content marketing demands that business marketers serve information in ways that are attractive to their audience. This includes creating and curating custom streams of content, which give users richer and more appealing experiences.

How many brands are using custom content? What results are they seeing? And which tools are more popular? Find the answers and more in following infographic which comes courtesy ofuberflip.

Infographic highlights:
24 percent of content marketers report that the biggest marketing obstacle that they face is getting targeted audiences to engage with content.
46 percent of companies create targeted content based on progressive buyer persona profiles.

 

Infographic: What Content Marketers Can Learn From Bartenders

source: http://socialmediatoday.com/irfan-ahmad/2306451/content-mixology-engaging-audiences-custom-content-infographic

Stay Savvy Online: Social Media Tips for Job Seekers by Irfan Ahmad

Today social media allows us to be more connected than ever before. Unfortunately this means that potential employers are able to learn more about us than we would like. It's more common than you may think for these discoveries to prevent employers from even considering an application. But never fear! Career Savvy team is here to guide you through some common social media pitfalls.

Some key takeaways from below infographic:

1 in 3 employers rejected candidates based on something they found about them online. Google yourself to find out how much digital dirt you've left all over the internet. Clean up as many of those incriminating photos and grump status updates as you can.

45 percent of employers admit checking out candidates on social media. Keep anything you'd rather hide from future employers private.

Source: http://socialmediatoday.com/irfan-ahmad/2305081/stay-savvy-online-social-media-tips-job-seekers-infographic