Using Twitter as Marketing Tool Is Tough for Brands by Irfan Ahmad

 

Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.

 

In addition, most brands have not used Twitter's paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic below for all the findings from the survey. 

 Source: http://socialmediatoday.com/irfan-ahmad/2312171/using-twitter-marketing-tool-no-easy-feat-brands-infographic

The 10 Best Brand Channels on YouTube

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest performing channels in March.

“As brands continue to blur the line between advertiser and creator, we want to recognize those brands that regularly publish content—paid or otherwise—to build an engaged fan base,” Google said in a blog post this week.

YouTube looked at which channels had the most watch time, repeat viewers, likes and shares, among other factors to gauge which brands had the most active fan bases.

The No. 2 brand, Six Pack Shortcuts, represents a triumph of sorts for YouTube fitness guru Mike Chang, who once said he almost had his account suspended forever. His extreme abs tips may have resulted in the block on his account, which was eventually reversed. Google has not commented, but Six Pack Shortcuts was reinstated and is clearly now a shining example in digital content marketing.

Here’s who tops the YouTube Brand Channel Leaderboard:

1. GoPro

2. Six Pack Shortcuts

3. PlayStation

4. Warner Bros. Pictures

5. League of Legends

6. Sony Pictures

7. Call of Duty

8. Nintendo

9. Ubisoft

10. Rainbow Loom

Google also tracks each month's most-watched ads in partnership with Adweek on the YouTube Ad Leaderboard.

Source: http://www.adweek.com/videowatch/10-best-brand-channels-youtube-156690

Content Mixology: Engaging Audiences With Custom Content by Irfan Ahmad

Like mixing a drink, content marketing demands that business marketers serve information in ways that are attractive to their audience. This includes creating and curating custom streams of content, which give users richer and more appealing experiences.

How many brands are using custom content? What results are they seeing? And which tools are more popular? Find the answers and more in following infographic which comes courtesy ofuberflip.

Infographic highlights:
24 percent of content marketers report that the biggest marketing obstacle that they face is getting targeted audiences to engage with content.
46 percent of companies create targeted content based on progressive buyer persona profiles.

 

Infographic: What Content Marketers Can Learn From Bartenders

source: http://socialmediatoday.com/irfan-ahmad/2306451/content-mixology-engaging-audiences-custom-content-infographic