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Thursday, 3 April 2014

Measuring Your Facebook Page Performance by Irfan Ahmad

Measuring Your Facebook Page Performance - infographic

Are you trying to figure out how much your Facebook followers really like your brand?

Facebook is becoming a challenging marketing platform to understand for small businesses. In fact, many business marketers don't understand it at all. They don't know whether their Facebook page is performing well or not, or should we be getting more likes or shares based on their number of the followers.

Therefore, the Quintly team has analyzed different key performance Indicators (KPIs) for various page sizes, that will give you a clear idea whether your page is doing well or not. A key takeaway is: The total number of fans is one of the most important metrics for Facebook page admins to measure their ROI (you can compare your total number of fans in below chart).

Wednesday, 2 April 2014

Using Twitter as Marketing Tool Is Tough for Brands by Irfan Ahmad

Using Twitter as Marketing Tool is No Easy Feat for Brands - infographic

Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.

In addition, most brands have not used Twitter's paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic below for all the findings from the survey.

Brands Still Struggle to Measure ROI on Twitter - infographic

The 10 Best Brand Channels on YouTube

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest performing channels in March.

“As brands continue to blur the line between advertiser and creator, we want to recognize those brands that regularly publish content—paid or otherwise—to build an engaged fan base,” Google said in a blog post this week.

YouTube looked at which channels had the most watch time, repeat viewers, likes and shares, among other factors to gauge which brands had the most active fan bases.

The No. 2 brand, Six Pack Shortcuts, represents a triumph of sorts for YouTube fitness guru Mike Chang, who once said he almost had his account suspended forever. His extreme abs tips may have resulted in the block on his account, which was eventually reversed. Google has not commented, but Six Pack Shortcuts was reinstated and is clearly now a shining example in digital content marketing.

Here’s who tops the YouTube Brand Channel Leaderboard:

1. GoPro