Thursday, 3 April 2014

Adding Social Media Icons to Edward Hopper Paintings Makes Them Extra Sad and Fantastic




There's a level of ironic beauty that occurs when the new age finds itself so insightfully injected into iconic works of art
Ukrainian artist Nastya Nudnik has done just that in a series titled "emoji-nation. part 2."
Here the artist has brilliantly inserted new context to the works of American painter Edward Hopper, known for his masterpieces of social realismcapturing moments of solitude and loneliness.
By Photoshopping in the iconography of social media, Nudnik updates these works of art giving teens a way to understand post-modernism. J/k, lulz. 
Enjoy the results below, peppered with references to your favorite social media sites. 
Via Buzzfeed

Measuring Your Facebook Page Performance by Irfan Ahmad

Measuring Your Facebook Page Performance - infographic
 
Are you trying to figure out how much your Facebook followers really like your brand?
 
Facebook is becoming a challenging marketing platform to understand for small businesses. In fact, many business marketers don't understand it at all. They don't know whether their Facebook page is performing well or not, or should we be getting more likes or shares based on their number of the followers.
 
Therefore, the Quintly team has analyzed different key performance Indicators (KPIs) for various page sizes, that will give you a clear idea whether your page is doing well or not. A key takeaway is: The total number of fans is one of the most important metrics for Facebook page admins to measure their ROI (you can compare your total number of fans in below chart).

Wednesday, 2 April 2014

Using Twitter as Marketing Tool Is Tough for Brands by Irfan Ahmad

Using Twitter as Marketing Tool is No Easy Feat for Brands - infographic
 
Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.
 
In addition, most brands have not used Twitter's paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic below for all the findings from the survey. 
Brands Still Struggle to Measure ROI on Twitter - infographic