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How to Massively Grow Your LinkedIn Connections

How would you like to massively grow your LinkedIn connections?

Would you be willing to spend 10 minutes a day?

According to a 2013 Wall Street Journal survey, over 40% of businesses see LinkedIn as their best bet on growing business.

It’s no surprise 81% of Inc 500 companies use LinkedIn for social media, in comparison to 74% on Facebook and 64% on Twitter, according to a study done by the University of Massachusetts’ Darmouth’s Center for Marketing Research.

LinkedIn Metrics

LinkedIn just passed 300 million users
Now has 2.1 million groups
Has over 3 million business pages
LinkedIn members did over 5.7 billion searches last year
All Fortune 500 executives
The King of B2B marketing by more than 2 times Facebook
Web traffic grew 35% in 2013
LinkedIn has more than 5,000 full-time employees with offices in 27 cities around the world.

LinkedIn is the professional Social Media platform of choice. Boasting more college graduates, higher earnings per user, longer average time on site than Facebook users, more average page visits per site than Facebook, and lower user bounce rate than Facebook.

That’s why 94% of recruiters use LinkedIn to vet candidates.

PUBLISHER

LinkedIn is opening up their publishing platform to it’s members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Think of publisher like a blog…such as WordPress, Blogger, Tumblr.

Apply for publisher if you don’t already have it.

http://specialedition.linkedin.com/publishing/

Once you have been approved, LinkedIn will send you an email alert with a link to your publishing tool.

Takeaway: Become a thought leader and expert in your field through publishing your content.

GOOGLE LOVES LINKEDIN

Take a second and Google your name. What was one of the first results? If you have a LinkedIn profile, we’re willing to bet that it was one of the top results. For some reason, Google just loves LinkedIn, which is beneficial for managing search results. In other words, if you applied for a job or met someone at a networking event and they searched for you online, your LinkedIn profile would appear. That’s a major bonus if you’re attempting to expand your network.

Once again, make sure you have a professional photo, catchy headline, contact information, a vanity URL, a compelling summary, and samples of your work. These will all ensure that your profile has a professional appearance, and enable people to find you easily.

LINKEDIN CONNECTIONS

Sometimes the simplest tactics are forgotten that can make a big difference over time. With the majority of users having less than 500 connections these tips will provide the guidelines to take it beyond the 1,000 barrier.

Here are some tips:

Have a strategy in utilizing LinkedIn.
Participate daily. Updates, connections, reaching out, congratulating someone, interacting in a Group.
Set a goal to publish a least one post per week in the new PUBLISHER Platform.
Create Slideshare Presentations to be shared and embedded on your profile.
Have a professional photograph, dressed appropriately, and nothing sticking out of the top of your head.
Identify your target audience, and influencers. Reach out and ask questions.
Endorse those whose skills and experience you know. Expect nothing in return.
Reach out and participate, engage, and contribute.
Identify daily whom you want to connect with and utilize a professional worded invite.
Consider the use of Video’s.
Tie your Twitter account to LinkedIn.

For more tips check out the Infographic below.

Infographic Source: WhoIsHostingThis

Source: http://www.prepare1.com/massively-grow-linkedin-connections/

Facebook Rolls Out 'Business Manager' Tool for Marketers

IMAGE: MASHABLE COMPOSITE, FACEBOOK

BY TODD WASSERMAN16 HOURS AGO

Facebook on Monday officially launched Business Manager, a tool that lets marketers and agencies manage multiple campaigns via one interface.

The tool, which Facebook has been rolling out over the last month, lets you assign roles to people working on various campaigns. Facebook also promises that Business Manager will let agencies and clients securely share campaign materials. Business Manager also lets marketers add and delete ad accounts connected to a company and revoke permissions to people using the accounts

The tool also promises to provide workflows that make it easier to separate personal and business experiences on Facebook. People can use their Facebook Login to access ad accounts and Pages without having to be friends with other people to gain access.

Given that such abilities had only previously been available to Facebook's Preferred Marketing Developers, TechCrunch had suggested the move might be a power grab by Facebook. By offering the then-rumored Business Manager, the article posited, Facebook could cut out those Preferred Marketing Developers.

A Facebook rep said that's not the company's intent: "Business Manager will not compete with Preferred Marketing Developers," said the rep, adding that PMDs will have API access so they can build on top of it.

Facebook provided the following screen caps to illustrate how Business Manager works:

This interface features B. Holt and Partners, a fictional ad agency that has access to several accounts at once.

This shows how a client or agency can manage several facets of an account and control who gets access.

5 Things To Do Before Updating Your Twitter Profile

You've probably noticed people talking about the new Twitter Profile (and the inevitable comparisons to Facebook). With the option to upgrade to the new profile now available for all users, we wanted to share what your brand needs to do before you make the switch.

Upload a Compelling Header Photo

Like Facebook, your header photo is the first impression that your brand gives to potential followers who visit your profile. This is prime real estate to showcase your brand or important campaigns. The recommended size is 1500x500 pixels.

Update Your Profile Photo

To avoid a blurry profile picture when you upgrade, ensure that your photo is the recommended size (400x400 pixels); your image will be automatically resized to fit. This picture should be a unique representation of your brand, as this is what your followers will see in their timelines and streams.

Optimize Your Bio

Like always, you will have a short bio that appears below your profile photo. Use this space to tell your brand’s unique story (in 160 characters or less) and share the value proposition for becoming a follower.

Plan for Tweets You Want to Pin

You can now pin a specific tweet to the top of your profile. Is there a tweet that saw high engagement or an important announcement that you’d like your followers to keep top of mind when checking out your profile? Pin it to the top by simply clicking the “more” option on your tweet.

Revisit Your Content Strategy

As any rockstar community manager knows, it’s always important to continually revisit your content strategy to look for opportunities to grow. Social networks are always changing (duh, that’s why you’re reading this post), so you want to make sure your content is always optimized for each individual network. It’s even more important now, since your more engaging tweets will appear larger on your profile.

The truth is... social networks will continue to change, whether we like it or not, so make sure you’re ready to upgrade. Have you upgraded your personal or brand profile already? How are you liking the changes?

Source: http://www.ignitesocialmedia.com/twitter-marketing/new-twitter-profile-checklis/

Tuesday, 29 April 2014