Monday, 5 May 2014

The New Twitter Profile Page: Complete Image Size Guide

The New Twitter Profile Page: Complete Image Size GuideTwitter has rolled out its new-look profile pages to all users (you can get yours here), and with the update comes a resize of header photos and avatars, which means you’ll likely have to do a little maintenance to get your page looking tip-top.
So, load up your favourite image editor, head on over to your Twitter profile settings page, and let’s get started.
Header Photo (1500 pixels wide x 500 pixels high, 5MB maximum)
This is the main image across the top of the screen. Twitter recommends 1500×500 pixels but the header photo will always blow-up to be screen-wide, which means a 1500×500 image can look pretty lousy on a 27-inch monitor unless it’s saved at a very high resolution. Otherwise, it pixelates.
So, either upload a 3000×1000 photo or save your 1500×500 image at the highest possible dots per inch (DPI) you can you manage to squeeze it under the 5 megapixel limit.
(And if you’re looking for ideas, Twitter has a nice gallery of the new-size header photos here.)
Profile Photo/Avatar (400×400 minimum, 2MB maximum)
Twitter recommends a 400×400 minimum here, and the image should be a square (although you can crop during the upload). Again, I recommend saving to as high a DPI as you can – I believe the maximum file size is 2MB although this is no longer specified by Twitter.
The profile photo scales down to 200×200 on your profile page, gets even smaller in timelines, and blows up to full size when somebody clicks on it, so make sure your image looks clear at all scales.
Background Image (no longer needed)
Twitter has essentially phased out background images with this update. While they still show up in certain places as you’re navigating Twitter (at least for now) this is something only you will see, and they’re not visible on your actual profile page by other users.
Really, there’s no point wasting time creating an amazing background image that nobody is going to see. So, head over to your profile design settings and set a solid background colour instead.

Sunday, 4 May 2014

PayPal brand refresh targets 'modern world' of mobile and wearable tech payments

PayPal is rolling out a new brand identity and global ad campaign to reposition the company for the "modern era" of mobile and wearable device payments.

The firm, which last refreshed its branding in 2007, has revealed an updated logo featuring "more vibrant" blue colouring and incorporating its double-P monogram for the first time.
It will be launched with a global ad campaign from Friday (2 May), including a part-animated TV ad showing "ordinary people" talking through key benefits of PayPal’s services. The campaign, using the tagline "People rule", will be supported with outdoor, digital, social and CRM activity.

Ads, devised by Havas Worldwide, will run throughout May and June, before returning to air in the build up to Christmas.
Speaking to Marketing, PayPal UK marketing director Alison Sagar said the brand needed to better reflect changes in technology and consumer behaviour, including the development of digital wallets and wearable tech.
"An awful lot has changed in the world [since 2007], specifically the consumer adoption of mobile, with explosive growth over the last two or three years.  That changes not only the way people shop and interact with media, but also how they are paying for things," said Sagar.
"We wanted to refresh our brand identity to make sure it’s effective and gets across our key messages of simplicity, convenience and security, not just for online but increasingly in mobile and physical stores."
The digital payment space has become increasingly competitive, with internet giants such as Google and Facebook exploring the sector, alongside the rise of so-called ‘cypto-currencies’ like Bitcoin.
However, Sagar denies PayPal feels any pressure from the growing competition for a share of the digital payments market: "I don’t think our strategies are driven by competitor movements.
"We are very privileged to have such an incredible customer base, more than 140m worldwide. We pride ourselves on focusing on what the customer wants. It’s interesting to see competitors try to emulate what we’ve achieved, but the reality is our focus is on how we can serve those customer needs better."




Facebook makes moves into health sector with fitness app acquisition

Moves app: acquisition marks Facebook's move into the health sector
Moves app: acquisition marks Facebook's move into the health sector
Facebook has moved into the health sector by buying Helsinki-based ProtoGeo, the company behind a fitness tracking app.
ProtoGeo has fewer than 10 employees.
The company's Moves app uses built-in sensors within smartphones to track users' fitness activity throughout the day. By running in the phone's background, it also counts how many calories are being burned.
Facebook has not said how much it has paid for the app, though it is thought to be significantly less than the £1.1bn it paid for Oculus VR or the £11.3bn for WhatsApp, the BBC reports.
The acquisition comes at an interesting time for the health-tech sector. Last week Nike revealed it is laying off staff within its digital sports division that created the Nike+ Fuelband, as the sports brand prepares to stop making the wearable hardware.
ProtoGeo wrote in a blog post: "The Moves experience will continue to operate as a standalone app," stating there were no plans to change its operations or "co-mingle data with Facebook".
Facebook said: "The Moves team has built an incredible tool for the millions of people who want to better understand their daily fitness activity, and we're looking forward to the app continuing to gain momentum."