Wednesday, 7 May 2014

How To Plan Your Summer Vacation on Pinterest

Summer-vacation
A man paints in the sun.
IMAGE: BEN FERENCHAK
The snow is melting, the sun is shining, the flowers are blooming and the birds are breaking into song. At least, that's what you imagine may be happening if you're stuck inside your office.
Yep, it's time to put in that summer vacation request — and start surfing Pinterest for ideas on where to go and what to do.
Pinterest's recent introduction of Place Pins may not have been intended entirely for this purpose, but they're becoming useful tools for planning getaways. Place Pins include extra details like location and contact information, along with a wanderlust-inducing photo.
Users have created 3 million Place Boards using this type of pin since November, according to Pinterest product manager Michael Yamartino. These boards are also searchable on Pinterest, something the company has been rolling out over the past few weeks. The goal is to make it easier for people to find new locations like restaurants or tourist attractions, says Yamartino.
Just how easy (and enjoyable) is it to plan a vacation this way? Mashable put Place Pins to the test.

Getting started

Here's how to make a Place Board: Click on the "+" button in the upper righthand corner of the screen and select "Create A Board." You'll then have the option to title the board, add a description and identify it by category.
Set the category to "Travel" to help other users find your board. You'll also want to add a map on this screen and decide if you want to keep your board private or share it publicly.
Create Board

Add a map to your board in order to make it a Place Board.
IMAGE: PINTEREST
If you're planning your vacation on Pinterest, there is a good chance you'll use other Place Boards to find good ideas. Making your board discoverable (not making it secret) will pay the favor forward to other users.
Once you have the basic details set, hit "Create Board."

Adding your partners in crime

You can now add other contributors to the board as well. If your family is going on vacation, adding your kids or spouse will let them contribute suggestions. To add others, click on "Edit Board" under the board's title, then search for the other contributors in the search bar near the bottom.
Add Contributors

You can add other Pinterest users as contributors to a board. It's a way to help users plan trips together.
IMAGE: PINTEREST
Once your board is complete, you can also send it to a friend. On the web, click on the "Send Board" button under the board's name, or click on the directional arrow next to "Edit" on mobile to share it with another person on Pinterest.
You're now set to map out your trip.

Planning your trip

You can find options for nearly everything for your trip, from lodging to entertainment to restaurants, on Pinterest. Start by adding the places to your board that you already know you want to visit. You can do this by clicking "Add A Place" to the right of your board title. Select the city you are planning to travel to, and then use the search bar.
This search feature will pull up existing pins from Pinterest that meet your search description. Once you see what you are looking for, click on the photo you prefer (if there is one) and then click "Pin It." The image will be added to your board along with an actual location pin on your map. Once it's added, you can add comments to your pins for later.
Adding a Pin

Once you've searched for a place, you can select the pin you want to add to your board.
IMAGE: PINTEREST
This search tool is great for finding places you are already familiar with, but Pinterest also wants to help users discover new places. You can make general search queries here ("Restaurants near Safeco Field"), but since Pinterest is still populating its database of pins, search results are not as complete as they could be.
"A lot of [locations] already exist on Pinterest, we're just working on how it shows up in search," explains Yamartino. "As that data increases on Pinterest, we'll just keep making search better so that things are showing up with the location on them."
There are other ways to add a location to a Pinterest pin. You can search all of Pinterest's Place Boards by using the search bar in the upper lefthand corner of the screen. Once you search, filter the results by clicking the "Boards" button, and then select the "Place Boards" filter. This should offer up a collection of boards containing Place Pins.
Place Boards Search

Users can search Place Boards specifically, a new filter the company added in the last few weeks.
IMAGE: PINTEREST
If you do happen to add a pin to your board that doesn't have a location attached to it, you can click the "Add to Map" button within the pin to search for a related location. Pinterest uses Foursquare's database to make this easier. Of course, if the photo's contents are a total mystery to you, and there is no place name, it won't work.
Add to Map

If a pin does not have location data, users can search for it within Pinterest to add it to their map. 

IMAGE: PINTEREST
 
You can also search on other sites, such as TripAdvisor, FourSquare, or OpenTable, which partner with Pinterest to include location data when an image is pinned from their website.
The last element of the planning process, and often the most challenging, is making reservations. Some Place Pins include phone numbers, if you don't mind picking up the phone. Most booking, however, is moving online, and Pinterest's pins aren't as helpful here.
You can try clicking on a Pin's image to link back to the original website — but unfortunately, many pins are shared from a third-party blog or travel site. That means you're left with no option but to conduct your own web search outside Pinterest to make a reservation. Flight and travel plans need to be completed outside of Pinterest as well.

Taking it all with you

Once you've mapped out your trip and made your reservations, it's time for the best part: Enjoying your vacation. Pinterest's mobile app, which is where the majority of Pinterest users are, can be very useful when you're looking to get around in a new city.
If you look at one of the pins within your Place Board on the app, and tap "See on map", you'll be taken to the default maps tool on your smartphone for directions. You can also click on the phone number associated with each Place Pin to call for assistance.
If you arrived early for a reservation and need to kill some time, Pinterest's app will also surface nearby places. Click on the "+" button along the bottom toolbar and click "Nearby" in order to see what else is around you.
Pinterest Mobile

Pinterest's mobile app allows users to put their Place Boards to the test while traveling.
IMAGE: PINTEREST

Pins have their place

If you're planning a summer trip, Pinterest Place Boards are worth taking for a test drive. The boards seem a lot more appealing than, say, a Word document or Excel spreadsheet filled with blue links. The search will become better as more users utilize it, and you may discover hidden gems you've never heard of before. And the ability to share a board with others makes the planning process more collaborative.
To see what a finished Place Board looks like, check out our board below.

Facebook Still Reigns Supreme Among Young Adults

Although Facebook may be losing steam with teenagers, as recent studies have claimed, young adults are still as active as ever on the social media site.
Harvard’s Institute of Politics polled over 3,000 18 to 29-year-olds, covering a wide range of topics from political affiliation to social media use. During the poll, participants were asked which social media platforms they currently had accounts for.
Surprisingly, the poll revealed that a stark majority of the participants were members of Facebook, but less than half of had accounts with other social media sites such as Twitter, Tumblr and Instagram.
The following chart, created by online statistic portal Statista, illustrates the percentage of reach for each social media site among young adults, as conducted in the poll.
Time will tell whether the stats will hold as today's teenagers - many of whom eschew Facebook — grow up.
2014_05_06_Reach (1)

Source: http://mashable.com/2014/05/06/facebook-highest-reach/?utm_cid=mash-com-fb-socmed-photo

Tuesday, 6 May 2014

Pinterest Ads Are Invading Google's Search Turf Promoted Pins can be bought with keywords

Pinterest is betting that it knows what users want, even better than Google, and the social-pinning firm’s nascent ad business hinges on convincing advertisers it can deliver.
The San Francisco company is starting to sell Promoted Pins, which can be bought by keywords. The ads show up when viewers peruse main categories and when they conduct searches. On mobile, where consumer intent can be cloudy, a platform like Pinterest may provide some clarity. Users plan their trips, their parties, their wardrobes by sharing images and links to their favorite brands and products.
“I definitely think keywords will work amazingly well on Pinterest,” said Jesse Pujji, CEO of the marketing vendor Ampush. “You are pinning your interest—if that’s not intent, I don’t know what is. I think it will be a very powerful tool for marketers, both brand and direct response.”
Ampush, Curalate, Piqora and other vendors are waiting for Pinterest to open up its platform similarly to Facebook and Twitter. They want to build products that extend their clients’ campaigns. But while Pinterest is still honing its marketing platform, it has had recent updates like guided search.
“Guided search is different from other search engines because the results come from content that’s been handpicked and organized by tens of millions of people who have a variety of interests,” Pinterest rep Annie Ta said.
Mobile is a $31.5 billion market, per eMarketer, half of which is search and dominated by Google—but perhaps not for long. Pinterest says 75 percent of its usage stems from on-the-go consumers.
“For [Pinterest] ads in search, marketers can target specific search terms,” Ta said.
And pin their hopes on big results.