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Coming Soon: Video Metrics

With the goal of helping you better understand how people respond to your videos on Facebook, today we’re announcing that new video metrics in Page Insights and Ads Reporting are coming soon.

Today, as a Page owner, you can only see how many people started watching your video. When the new metrics roll out over the coming weeks, you will also see information like video views, unique video views, the average duration of the video view and audience retention. These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.

Here’s a look at some of the upcoming new metrics:

See video views and the number of people that watched your video

We’ll show both the total number of video views and the number of people who watched your video. A “video view” is defined as a view of three seconds or more and will appear for all videos, including those that come to life as people scroll through News Feed. We’ve also renamed the “video plays” metric “clicks to play video.” These register after a person has clicked to play a video and it has started.

Understand your audience and learn what’s working

The audience retention graph in Page Insights shows the level of interest in different parts of your video. Spikes in the percentage of views at a certain point may indicate that people are re-watching particular moments, whereas a dip could show the precise moment when most people lost interest and stopped watching.

Page Insights View

These new metrics will also allow you to see the number of views that reached certain points in a video — 25%, 50%, 75%, 95% and 100%. This information can help you discover how your video is performing and help you determine where to place key messages.

Ads Reporting View

Using the “data breakdowns” feature in Ads Reporting, you can also learn how specific audiences responded to your video. For example, if females between 18 and 34 are a demographic you target in your campaign, the data breakdown will show the number of views you received from that demographic.

Availability

Video metrics will be available for all paid and organic videos uploaded directly to Facebook Pages and will roll out gradually over the coming weeks. To learn more, check out our video metrics definitions and best practices guide here.

Source: https://www.facebook.com/business/news/Coming-Soon-Video-Metrics

Women Consider Friends' Opinions the Most 'Trusted Advertising’ Whether shopping for food, vacations or window treatments

It seems word-of-mouth means a lot when you are trying to separate a woman from her money. A Ladies' Home Journal study found that female shoppers value peer opinions over any kind of paid placement—and the vast majority of those surveyed said the experience of someone they knew directly led to a purchase decision.

Illustration: Carlos Monteiro

Source: http://www.adweek.com/news/advertising-branding/women-consider-friends-opinions-most-trusted-advertising-157413

20 fantastically helpful IFTTT recipes

Completely automate your online life and never have to lift a finger again...

IFTTT (‘if this then that’) is a tool that gives you the ability to connect a huge array of online applications together as one interconnected whole.

If an event happens (this) in one application, it will trigger an action (that) within another one. For instance, if every time you post an image on Instagram it can be automatically uploaded as a Tumblr post. If every time you are tagged in a photo on Facebook, it will automatically save the photo to your iOS Photos.

These connections between channels are called ‘recipes’. These recipes can be created by yourself, or you can browse through ones that other users have created on IFTTT.com itself. IFTTT is accessible on your desktop, can be downloaded as an app for the iPhone or Android and can also be integrated into your blogging platform.

For practical help and advice on setting up IFTTT check out what is IFTTT and how to use it?

There is an endless array of ‘recipes’ to make your life easier. Here are links to 20 recipes that either we recommend or that just look particularly awesome.