Thursday, 15 May 2014

Coca-Cola Builds Adorable Mini Kiosks to Sell Mini Cokes

"It's the little things in life that makes us happy." That's the message in this print and outdoor Coca-Cola campaign from Ogilvy Berlin, and it's true in advertising generally. Unusually little things tend to get big props—whether you're talking doll houses, mini Abe Lincolns or tiny billboards.
Ogilvy placed these mini kiosks in five major German cities. They sold mini cans of Coke, which was the whole point, but also various other miniature products. They even had a pint-size vending machine. The kiosks sold an average of 380 mini cans per day, which Ogilvy says is 278 percent more than a typical Coke vending machine.

YouTube, Facebook Account for Nearly a Third of Mobile Traffic

Facebook-110
IMAGE: MASHABLE, WILL FENSTERMAKER
Facebook and YouTube are now dominating mobile traffic shares in early 2014, as more people shift to a mobile device to upload photos to social networks and watch cat videos.
Facebook and YouTube now account for 32% of data sent to and from mobile devices, according to a report by Sandvine. Individually, Facebook's share was 26.9% for upstream traffic and had a 14% share for downstream traffic during peak periods in North America through the beginning of this year, while YouTube only had 3.7% share for upstream traffic, but a 17.6% share for downstream.

With Facebook's high upstream traffic, it seems users are uploading photos and videos from mobile devices more than ever before on the social network. YouTube's downstream traffic share is essentially unchanged from the Sandvine's number from last year, 17.7%.
The following chart, created by Statista, lists the top 10 web services ranked by mobile traffic share. The full report can be seen on Sandvine's website.
2014_05_014_Mobile_Traffic
Have something to add to this story? Share it in the comments.

Wednesday, 14 May 2014

New research shows that being ignored on social media is mental hell

Is this picture like looking in the mirror?
Is this picture like looking in the mirror? Source: News Corp Australia
WHAT do you go on social media for? To see how your friend’s baby is going? To catch up on your mate’s latest trip to Europe? Or maybe to gloat about the awesome things in your life you think will impress others?
Now don’t try and deny it, we all know the answer’s the last one.
We know that you only go on to post your latest photo of you doing some daring activity or at some exotic location with the hopes that at least 20 people will like your photo.
It should come as no surprise then, that rejection on social media is causing us mental hell.
New research by the University of Queensland shows our rejection on social media makes us feel “invisible”, excluded and less important than our online buddies who receive a few more thumbs ups.
This conclusion came from two studies. The first one had half the group posting to Facebook, while the other half were only allowed to browse their feeds, stalk their crushes and watch comments flow without being able to join in the conversation. This made them feel “invisible”.
The other study allowed the test subjects to use Facebook to their heart’s content, to post endless selfies and to post as many statuses as they desired. However, half of these people had their accounts set up so they couldn’t receive any likes, comments or essentially any recognition from anyone else. These people reinforced the trend of feeling invisible, less important and excluded.
“I swear, if this doesn’t get 50 likes...”
“I swear, if this doesn’t get 50 likes...” Source: AP
It may or may not have been intentional when it was created, but social media now has the majority of us trapped.
We feel trapped because we fear social rejection and loneliness if not enough people respond to our own posts. It’s as though we are denied the chance to portray the version of ourselves which we would like our our friends and family to see.