What a brilliant way to promote communication. I have always admired Coca Cola's ability to innovate and bring new concept to the table. This is another amazing example.
Coca cola and how to use Social Media effectively, in this ad they provided free coke which helped freshmen in college break the ice and also promoted their brand as this video has already been shared umpteenth times on each social media platform and will continue because this is truly genius.
You can say what you will about Coca Cola but this is the reason why they are and will remain number 1.
