Monday, 21 April 2014

5 Open Source Programs That Help Your Business Succeed by Kevin Purdy

5 Open Source Programs That Help Your Business Succeed

5 Open Source Programs That Help Your Business Succeed

DEC20
If you're reading this, you're using and experiencing open source software.
The server this page is hosted on, the content management system, the JavaScript doing all the fancy stuff on the page, the design framework—you can check for yourself. And that goes double if you’re reading this on a Mac, an iPhone or iPad, or an Android device, all of which have open source software at their core.
The question then is not whether free and open source software can work, or has worked, at any scale. It’s what particular open source programs can work for what you do every day. If you’re wondering whether there are apps you can try to explore, or software that’s free, functional, and minded by a big community of watchful eyes, we have a small starter pack to share with you.
First, a word of advice: Start small. Don’t try to replace Microsoft Office or your entire payroll scheme all at once. Start by installing these apps on your own system, and then maybe recommending them to a few coworkers. If they work for you and your team, then see about bringing  up open source to the IT team for consideration.
SugarCRM: Customer and marketing management software, but not from big firms with restrictive licenses. There are multiple pricing tiers, but scroll to the bottom to find the free trial and entirely free community edition.
WordPress: WordPress powers nearly one-fifth of the web, and is the backbone for some massive and complex sites – WorkIntelligent.ly being just one example. But WordPress can also power even a single section of your site with its own blog, or be used as an internal progress and issue-tracking blog, as they do at WordPress itself to maintain their 100 percent mobile workforce. (Free, server-based, with apps for many devices)
VLC media player: This one is a no-brainer. It’s a media-playing app that can play almost any file out there, no matter what weird format your client sent over or country that DVD is from. Ever have a media file with an extension you don’t recognize? Chances are VLC can play it. Keep it handy, and it will save the day. (Free download forWindows/Mac/mobile/other)
7-Zip: Like VLC, 7-Zip can save you in a pinch, while making you wonder why the professional and expensive versions of this utility aren’t nearly as good. ZIP files, RAR files, and other weird compression schemes are all easily handled by 7-Zip. Oh, and it archives pretty well, too. (Free download for Windows/Mac/mobile/other)
Thunderbird: Having worked at many offices, I know the many ways that different email clients can excel at making email difficult to manage. Thunderbird has a familiar and adjustable three-pane look, is easy to set up, and does a lot of smart things to make email less painful, such as offering to send large attachments to online storage services. (Free download for Windows/Mac/mobile/other)
Are you using open source software in your day-to-day work? Anything that’s helped you be more productive? Let us know about it in the comments below.

5 Reasons Why Your Company Should Create a Business App by Sarah Schmid

business app

5 Reasons Why Your Company Should Create a Business App

APR07
Creating unique apps catered to your business is the latest buzz. But does it really make sense for your product and will you see the return on your investment? Get the 411 on why mobile apps are a great way to connect to your customers.
Order dinner. Hail a cab. Check your symptoms for that nagging cold. Thanks to apps developed by a range of businesses, all of these can be done from the smartphone in your pocket. Consumers have become accustomed to the convenience and immediacy of mobile apps, but 45 percent of businesses still don’t have a mobile app or a mobile-optimized website. If yours is among them, there’s no time like the present to start developing a mobile app of your own.
If you’re still on the fence about developing your own app, consider these five reasons why it pays for businesses to go mobile.

1. IT DRIVES SALES

When your customers can initiate and complete a purchase while they wait in line at the grocery store, you’ve just accomplished one of the hardest tasks in marketing: meeting your customers where they are. Rather than requiring them to sit in front of a computer in order to buy your stuff, an m-commerce app allows customers to make quick purchases from wherever they are. This is precisely why a 2013 comScore study showed that 55 percent of consumers’ time spent with online retail happened on a mobile device, versus just 45 percent on computers.

2. MOBILE BUSINESS APPS DELIVER QUICKER CUSTOMER SUPPORT

No matter how cheerful your on-hold music may be, your customers don’t want to listen to it while waiting for the next available agent. Instead, they’d rather get answers and information as quickly and efficiently as possible. That’s why services like Hipmob have made such a splash. Hipmob enables your business to provide in-app customer support and answers to FAQs. The result is a better experience for your customers and lower call volumes for your customer support staff.

3. BUSINESS APPS INCREASE CUSTOMER ENGAGEMENT

It’s hardly a surprise that customers who can access your products or services easily are more likely to become repeat customers. But an app doesn’t have to have an m-commerce component to drive customer engagement. By providing valuable content relative to your business—whether that means recipes, travel advice, or tips for repairing a radiator—an app can deliver lasting value to your customers and help them see your brand as a trusted authority in your field. And with features like push notifications that chime updates from your customers’ pockets and purses, keeping your audience engaged has never been easier.

4. A GREAT BUSINESS APP CAN ELEVATE YOUR BRAND

Having an app can be a huge differentiator for your company, especially if you’re in a non-digital field. If, say, you’re a plumbing contractor, an app that allows homeowners to get a quick quote can lift your brand far above local competitors. Plus, having an app can help your company land new customers who are searching for answers or services online.

5. A BUSINESS APP IS A CHANCE TO GET TO KNOW YOUR CUSTOMERS

If you’re still relying on uniques and pageviews to gauge your business’s digital performance, you’re missing out on all the good stuff. While normal web-based analytics allow you to see where and when your customers engage with your brand, mobile analytics gives you a next-level look at your customers’ behavior. By going beyond the desktop experience, you can see how your customers interact with your brand in the wild. This allows you to tailor your services, plan promotions, and deliver unexpected value to your customers wherever they may be.

THE BOTTOM LINE

Of course, not all businesses need an app. The costs of developing a mobile app can range from a few thousand to hundreds of thousands of dollars. If you’re unable to deliver value to your customers, this expense is hardly justifiable. You’ll need to have the ability to generate and publish content on a regular basis, as well as the IT resources to support the app on the back end.
Only you can determine if your business will benefit from a mobile app. But if the items above apply to your business—or if you’d like them to—an app may be the solution you’ve been looking for.
What has been your experience with creating business apps? Was it worth the investment? We welcome comments below.

7 Business Apps Every Professional Should Download by Kevin Purdy


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7 Business Apps Every Professional Should Download

DEC03

Smartphones have given today’s mobile workers the ability to not have to worry about having everything they need before they get moving. Which is great, until they end up in a conference, airplane, or other no-reception zone without the crucial One Thing I Need. Good smartphone and tablet tools don't just provide access – they think ahead and plan for contingencies, like a personal assistant. They’re the tools that can make your job a whole lot easier.
Which apps do this? We happen to have seven of them, linked and ready for installing. The best part: all of them, except one category, are free, and the one that isn’t free is notably less than a hamburger.

1. TRIPIT

TripIt is a personal assistant for travel, especially if you give it access to your email inbox and let it scan for tickets and itineraries. Afterward, you literally don’t have to do anything except open the app to see all the details: your confirmation number, your departure time, the address of your hotel, the distance to the conference center, and the website of the restaurant you’re supposed to eat at Friday night. Open it up at least once before you journey and TripIt will hold your travel details for offline viewing, in case you don’t want to spring for WiFi on the plane. (iPhone/iPadAndroid)

2. QUICKOFFICE

There are all kinds of mobile business apps that claim to work well with Microsoft Office documents, but only so many offer only read-only access. Those that do offer editing tools often want to tie you into their own cloud storage schemes. Not QuickOffice. This app was recently acquired by Google, but it still works as a utilitarian open, edit, and save solution for quick views and adjustments. We’ve talked about the importance of information mobility, and this app provides a great way for mobile workers to access documents on the go. (iTunesAndroid)

3. POCKET (OR INSTAPAPER)

Which app looks and works better is a matter of taste, but both Pocket andInstapaper do their jobs remarkably well. That job: take blog posts, news articles, and other content on the web (including everything at WorkIntelligent.ly – shameless plug), strip it down to just the text and necessary images, and save them to your device for reading when you have time. Big offices used to have such “clipping services” way back when, but they didn’t let you choose your favorite font. (Pocket: iTunesAndroid; Instapaper: iTunesAndroid)

4. AGENDA (OR FANTASTICAL)

It’s odd how unhelpful the default calendar on an iPhone or Android can be. With how much design has gone into the OS of each, how can something as simple as a calendar cause so many headaches? Why can’t you just get an agenda view of everything that’s happening today when you start it up? Why does entering the time and date of an event feel like unlocking a bank vault? My own fix is Agenda Calendar 4, which makes smart guesses about when you want to schedule things, shows your day in a well-designed glance view, and generally gives you more information and links from an event than Calendar. If you frequently use the iPhone’s Reminders function, you might instead tryFantastical 2, which ties directly into the iPhone’s alerts and reminders systems. (Agenda: iTunesAndroid; Fantastical: iTunes)

5. CHROME

Chrome is Google’s own browser. Your iPhone already has the Safari browser, and your Android phone likely has its own default browser. So why would you bother to install a browser that shows the same web pages as either of these? One big reason: if you use Chrome on a desktop computer and sign in on both your desktop and phone with your Google account, you can see and open any tab you had open on your desktop browser when you left it. Or just start typing in a few words from the page you already went to into Chrome’s search bar, and Chrome should come up with it. It feels magical (and maybe a bit creepy). (iTunesAndroid)

6. CLOUDCUBE (ANDROID ONLY)

Maybe you already feel backed up, cloud-connected, and ready to grab your files from anywhere. So cloud-connected, in fact, that you sometimes have a hard time remembering in which cloud you stored that certain file, and where you have room to put that next big one. CloudCube works with all the notable syncing services: Dropbox, Google Drive, SkyDrive, Box, SugarSync, and more. Move files between clouds, see what’s inside each account, and even sync folders between your Android device and your services of choice. (Android)

7. IFTTT (IF THIS THEN THAT) (IPHONE ONLY)

Wouldn’t it be neat if every time you took a screenshot of your iPhone, that screenshot was automatically saved to where you want it? Or if every time you completed a Reminder on your phone, it emailed the appropriate person to let them know, automatically? Or if you could see, on your phone, every photo you’ve been tagged in from Facebook? With IFTTT (short for If This Then That), that kind of two-step, non-thinking action is entirely possible. The hardest part is thinking up the “recipes” that you want for your phone, but after playing with the website a bit, you should get a real sense of just how many things can be done without your having to even think about it. Be sure to install this iPhone app so you can take full advantage of that set-and-forget productivity. (iTunes).
What other business apps do you consider critical to getting the job done either while on the go, or at the office?