What a brilliant way to promote communication. I have always admired Coca Cola's ability to innovate and bring new concept to the table. This is another amazing example.
Coca cola and how to use Social Media effectively, in this ad they provided free coke which helped freshmen in college break the ice and also promoted their brand as this video has already been shared umpteenth times on each social media platform and will continue because this is truly genius.
You can say what you will about Coca Cola but this is the reason why they are and will remain number 1.
Aiming to keep users on the platform and possibly prompt more ads, Facebook started letting restaurants post menus on their Facebook pages on Thursday.
The social networking giant is using Constant Contact's SinglePlatform, an online listing service that helps local businesses showcase products, photos and menus. The program is only available right now in the U.S. and Canada, though if your business is outside those countries, you can upload a PDF of your menu via "page info" under "settings."
While a restaurant could conceivably accomplish the same thing by posting a photo of its menu on its Page, Facebook's move could pave the way for direct ordering from restaurants.
You can't click through to make an order, but that seems like a logical future addition. Facebook signaled its interest in connecting users to restaurants last year when it partnered with OpenTable to let users make dinner reservations without leaving their News Feeds.
IMAGE: FACEBOOK
If restaurants exploit the feature en masse, the biggest loser will likely be Yelp, which makes menus a regular component of its reviews. Tapping the technology behind Facebook's recent Nearby Friends geolocations feature and integration with Facebook's Graph Search could also make this a useful addition down the road for Facebook users and a possible substitute or addition to Yelp.
Facebook unveiled a new audio recognition feature on Wednesday which, when turned on, will identify songs or television shows that you're listening to, in hopes you'll share that information with your friends.
With the update, the Facebook app will use the phone's microphone to listen in on noise and sounds nearby. The feature is able to identify millions of songs and TV shows from 160 different stations, according to Aryeh Selekman, a product manager at the company.
When the app identifies what you're listening to or watching, the content will either appear automatically in the post (you can remove it), or it will be one click away in the "Feelings" tab above the keyboard. The new feature is opt-in, meaning it won't work unless you manually turn it on. Once it's activated, it will remain on until you turn it off in the top-right corner of the compose page.
The new audio recognition feature is opt-in meaning it won't work for users unless they agree to turn it on.
The feature can also identify live TV, including sporting events. When a song is recognized and then shared, your friends will be able to listen to a 30-second preview of that song right within the feed. Users previously had to leave Facebook to listen to a song shared by one of their friends.
The new tool is an extension of Facebook's "Feelings" feature, unveiled last April. Users have enjoyed sharing feelings, according to Selekman, and more than 5 billion posts in the past year have included a feeling or activity. Users who access the feelings list by clicking on the smiley face icon above the keyboard will now be prompted to turn on the audio recognition tool, but it won't be required.
The tool makes it easier for users to share what they're listening to or watching on Facebook, but it's also a way for Facebook to listen in on the content its user base is spending time with. If the feature is turned on, it will automatically spring into action when a user goes to the compose page. If a song or show is identified, but the user chooses not to share it, Facebook still has that data.
In other words, the tools lets Facebook collect info on what you may be watching even if you don't share that with your friends.
In other words, the tools lets Facebook collect info on what you may be watching even if you don't share that with your friends.
Selekman says that no audio is actually recorded or shared to company servers. So if you are talking while the app's audio feature is operating, your words won't be saved or stored by Facebook.
This is Facebook's second feature in as many months that gathers user data that marketers are seeking. The Nearby Friends feature the company rolled out in April allows users to share their locations with friends at the touch of a button. The more people use it, the more Facebook learns where people spend their time. Some people find this creepy, although Facebook says the data is not monetized.
When the feature is on, it will search for audio matches automatically. When it's turned off, users can turn it on in the upper righthand corner of the feelings tab.
Wednesday's new audio-recognition feature required a number of partnerships among the company and those in the television and music industries. Selekman, who worked on Facebook's partnership team at one point during his carer, declined to specify the number or nature of the partnerships.
Facebook has been building the tool for over a year, and employees have been testing it for the "past few months," says Selekman. One of the technical challenges Facebook faced was identifying commercials. Facebook simply looks for sound codes that are repeated often, giving the app a good sense of which audio bites are from commercials versus actual TV shows.
Facebook launching the feature out to U.S. users beginning Wednesday, but it will be a "slow rollout," says Selekman. There is no timetable for when all users will have the new feature.
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