What you see is what you get. Can it be that we’re all so shallow as to subscribe to this statement? The science seems to back it: new research has found that first impressions remain incredibly hard to dislodge.
On the other hand, according to Vivian Zayas, a psychologist at Cornell University, “the present research shows that such judgments about the cover are good proxies for judgments about the book – even after reading it”. It seems that there is a good reason why we’re so quick to judge – it’s usually spot-on!
This is a crucial factor for marketers, especially those in the business of social media where a tweet can appear in front of a reader for less than a second before getting swept away by the torrent of other competing messages.
If you want onlookers to stop and consider your Twitter profile page, much less have a good impression about your brand, you’re going to have to work on the real estate you have been given i.e. your Twitter brand page.
Ready to make some great first impressions? Here are 10 of the best brand Twitter profile pages in the twitter-verse right now.
1. Adidas
A creative use of the profile header and background – both joining into a single, delightful portrait of Adidas’ latest product. Many brands use their Twitter profile real estate for teasers and promotions, as you will see in the other profiles as well.
2. Audi
Simple and elegant, the color theme matches the car on display well. The sleek design works towards accentuating the branding of Audi as a high-end racing car model, too.
3. Life
Featuring a slew of their spectacular covers from past years, LIFE reminds everyone why they’re one of the best magazines around.
4. McDonald’s
McDonald’s always makes good use of their Twitter profile real estate to display their latest marketing campaigns and promotions. The header also blends well into the background.
Sometimes less is more, and Rolling Stone has approach their Twitter profile real estate with that in mind. A simple way to emblazon their brand name right across their profile page. The transparent effect of the header picture works well in blending with the background.
6. Virgin
Virgin’s most spectacular business is in space travel right now – and they make sure to remind you of it whenever you pop by their Twitter profile.
7. Unicef
Unicef is all about the children, and their Twitter profile does well in reminding you about them.
8. Subway
Like McDonald’s, Subway also makes use of their Twitter real estate to inform their followers about their latest promotions – such as the Flatizza here. The bold and bright colors are also attractive, though some might consider it a bit too flashy.
Another brilliant example of blending the header with the background, the Home Depot makes use of their real estate well by displaying products that define their brand.
Last but not least, Southwest Airlines uses a different tact by drawing attention to the plane in their header rather than the deliberately simple and clear-cut background. At the same time, the background also features their brand name (just in case you forget).
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