Marc by Marc Jacobs turns to social media to cast next campaign by Bibby Sowray

One of the promotional images released by Marc by Marc Jacobs to promote the competition

Marc by Marc Jacobs is undergoing something of an overhaul at the moment, with two new creative directors - British designers Katie Hillier and Luella Bartley - now at the helm while Jacobs himself concentrates on his eponymous mainline. It's no surprise then that the sister brand has decided to take a fresh approach when it comes to its first campaign under new leadership.

Source: http://fashion.telegraph.co.uk/article/TMG10743921/Marc-by-Marc-Jacobs-turns-to-social-media-to-cast-next-campaign.html